FullStory to DataBricks

This page provides you with instructions on how to extract data from FullStory and load it into DataBricks. (If this manual process sounds onerous, check out Stitch, which can do all the heavy lifting for you in just a few clicks.)

What is FullStory?

The FullStory digital intelligence platform lets you replay customers' website journeys to solve problems, find answers, and optimize customers' experience. It features funnel analytics, click maps, and robust search and segmentation.

Getting data out of FullStory

You can use the FullStory API to get a list of sessions for a particular user. For example, to get information based on a user's email address, you could GET https://www.fullstory.com/api/v1/sessions?email=john@example.com.

Sample FullStory data

Here's an example of the kind of response you might see with a query like the one above.

[{
 "UserId": 1234567890,
 "SessionId": 1234567890,
 "CreatedTime": 1411492739,
 "FsUrl": "https://www.fullstory.com/ui/ORG_ID/discover/session/1234567890:1234567890"
}]

Keeping FullStory data up to date

Now what? You've built a script that pulls data from FullStory and loads it into your data warehouse, but what happens tomorrow when you have new transactions?

The key is to build your script in such a way that it can identify incremental updates to your data. Thankfully, many of FullStory's API results include fields like CreatedTime that allow you to identify records that are new since your last update (or since the newest record you've copied). Once you've take new data into account, you can set your script up as a cron job or continuous loop to keep pulling down new data as it appears.

Easier and faster alternatives

If all this sounds a bit overwhelming, don’t be alarmed. If you have all the skills necessary to go through this process, chances are building and maintaining a script like this isn’t a very high-leverage use of your time.

Thankfully, products like Stitch were built to move data from FullStory to DataBricks automatically. With just a few clicks, Stitch starts extracting your FullStory data, structuring it in a way that's optimized for analysis, and inserting that data into your DataBricks data warehouse.